EAST TEXAS, Texas (KTRE) - For most people, police officers and firefighters are the visible face of public safety.

But behind every alert, press release, and community update, there's someone responsible for making sure the right information reaches the public at the right time.

Jackie Zimmerman serves as Public Relations Coordinator for the Lufkin Police and Fire Departments, where she helps bridge the gap between first responders and the community they serve.