Zunyi, China - October 17, 2025 - The 2026 Chishui River Forum, jointly initiated by the Brand Office of Xinhua News Agency, China Economic Information Service and China Kweichow Moutai, will be held from October 16 to 18 in Maotai Town, Guizhou Province, under the theme "Interweaving Harmony Advancing with the Times." Drawing on the traditional Chinese brewing philosophy of harmony between humanity and nature, rooted in the Chishui River region, the forum will bring together global leaders in the alcoholic beverage industry, cultural figures and industry experts to explore how the sector can uphold its traditions while embracing innovation, and foster openness and shared growth in a changing world.

https://youtu.be/d8pzguZJbLc "Interweaving Harmony" embodies respect for natural cycles, commitment to the unique characteristics of local production regions, and dedication to craftsmanship and quality - the foundations of the industry.

"Advancing with the Times" calls for expanding cultural expression through cross-cultural exchange, generating new momentum through digital transformation, and seizing opportunities arising from evolving consumer preferences - charting a course for the industry's future.