As North Texas prepares for an influx of World Cup visitors, Dallas' Deep Ellum neighborhood is rolling out a vibrant artistic welcome.

Despite the heat, the area's creative community is installing new World Cup - themed artwork, including 50 streetlight pole banners and other colorful displays.

Locals say the neighborhood's international mix makes it a natural gathering place for fans from around the world, and the new installations aim to highlight Deep Ellum's identity as one of Dallas' most expressive and welcoming districts.