BIG SPRING, Texas - KBEST Media has announced the appointment of longtime West Texas broadcaster Kris Moore as the company's new Music Director, a move that reflects the organization's continued investment in programming excellence and its vision for the future under new owner Brint Ryan.

Moore, one of the region's most recognizable and respected radio personalities, will oversee music programming for KBEST Media's stations while continuing to host mornings on KBEST Country from 6 to 9 a.m. The appointment is part of a broader strategy to strengthen the company's programming, enhance the listener experience, and position KBEST Media for continued growth as it enters an exciting new chapter.

"Brint Ryan has made it clear that he is committed to investing in local broadcasting and building on KBEST Media's legacy," said Ray Canevari, General Manager of KBEST Media.