Visit Comfort TX Tuesday received a $5,000 sponsorship gift from Frost Bank to support tourism infrastructure and long-term economic development efforts in Comfort.

The sponsorship will help fund essential destination marketing and infrastructure tools which provide location analytics and visitor insights.

These tools will help Visit Comfort TX better understand visitor patterns, measure the impact of tourism initiatives, and make data-informed decisions that support local businesses, events, lodging partners, restaurants, shops, galleries, and attractions.