Hallmark Channel names Hill Country town one of 25 finalists Christmas comes but once a year .

or twice, maybe, if you're named Merriest Christmas Town.

Boerne is one of 25 finalists nationwide - and the lone Texas entry - in the Hallmark Channel's "2026 Merriest Christmas Town contest." The public can vote - at merriestchristmastownscontest.hallmarkchannel.com/vote/04 - for Boerne as "the town that best captures the heart, wonder and magic of the holiday season" once a day through Sept. 4.