KFC has been taking a licking from fried chicken rivals like Raising Cane's, but the global fast-food chain has a plan to return to the top of the U.S. pecking order.

The Kentucky-born brand opened a new restaurant in McKinney, Texas, on Thursday to serve as a test lab in its home market.

Called Open House, it serves breakfast - a U.S. first for KFC - and stays open late.