LUBBOCK, Texas (KCBD) - Micah Brown has seen a lot of football teams as a film director.

When he first got into the Texas Tech facilities to see what the Red Raiders were all about for his newest project, he was fascinated by the bond they had."My interpretation of culture is action," Brown said.

"It's the things that you actually see, and it's the people and how they actually are. Coach McGuire and his staff, top to bottom, they're all buttoned up and they're all authentic people.""The Program: Texas Tech", which debuts on Paramount+ Friday, will take college football fans inside the university's football team like never before.