Walden Media Group to lead paid media and growth strategy as the Australian born fitness brand expands its franchise footprint across the United States AUSTIN, Texas, Oct. 2, 2026 /PRNewswire/ -- Walden Media Group (WMG), a growth marketing agency specializing in franchise brands, today announced that it has been selected by Training Mate as the brand's newest advertising and growth marketing partner.

Founded by former professional rugby player and celebrity trainer Luke Milton, Training Mate brings an Australian, team oriented approach to group fitness.

Its high energy HIIT classes are built around community as much as results, a philosophy the brand sums up as "51% social, 49% fitness." With Training Mate growing its franchise system nationally, the partnership positions WMG to support both corporate and franchisee growth.