July 9, 2026 - As AI continues to reshape how customers search for local businesses, Shop Marketing Pros is bringing four educational sessions to this year's STX (Supplier & Training Expo), Worldpac's training event for auto repair shop owners and technicians featuring hundreds of technical and business courses, arming independent auto repair shop owners with frameworks for adapting their search, advertising, and marketing measurement strategies.

Shop Marketing Pros, which works exclusively with independent auto repair shops, built the four-session curriculum around one goal: helping attendees walk away with strategies they can put to use immediately, not just theory to think about later.

Four Sessions Built Around AI, Advertising, and ROI Founder Brian Walker will lead a session examining how artificial intelligence is fundamentally changing search behavior and what independent shops need to do to adapt, from how customers find local businesses to what it takes to stay visible when AI tools are doing more of the searching.