Frost Bank has opened its first branch in Kerrville, part of a statewide expansion strategy the bank says it has deliberately built without buying up competitors.

Kevin Thompson, Frost's Boerne market president and lead for Hill Country expansion, and Kyle Ogera, the market president of the Kerrville financial center, joined The Lead Live on Wednesday to discuss the branch, which sits at Clay and Main streets.

Thompson said Frost's leadership chose an organic growth model over acquisitions eight years ago, and the bank has expanded steadily since.