As the holiday season approaches, the Herald-Zeitung is once again proud to launch its annual Shop Local campaign, celebrating the small businesses that form the heart of our community.

Each year, this campaign highlights the vital role that local businesses play in shaping New Braunfels' economy, character and sense of community.

From the family-owned boutiques and cafes to the service providers and artisans who keep our local traditions alive, these businesses are what make our town unique.