HOUSTON, Texas (KTRK) -- As Houston prepares to welcome visitors for the 2026 FIFA World Cup, city leaders want everyone to know Houston is a "no trafficking zone." The city will be launching billboards, stressing that trafficking is a felony.

During a news conference last week, a survivor of sex trafficking said major international events like the World Cup attract traffickers looking to exploit large crowds.

RELATED: Houston officials discuss 2026 World Cup security plan ahead of first match "During the 2017 Super Bowl, I was being trafficked at and around NRG Park. I know what it feels like to be hidden in plain sight among thousands of people and yet remain unseen and unheard," she said.