KYLE, Texas - The Kyle Police Department is launching a new campaign to warn residents about the dangers of gift card and cryptocurrency scams.

What they're saying: KPD says that there has been a string of incidents in Kyle and across Central Texas, with detectives involving cases involving calls from someone claiming to be a government agency, a bank representative, law enforcement officer, or even a panicked family member in trouble.

These calls create a sense of urgency, demanding direct payment in the form of gift cards or cryptocurrency, making the funds nearly impossible to recover.