The New Braunfels Noon Lions Club's banner is pictured in Walter's Speakeasy on June 11, 2026.

Since 1924, the New Braunfels Noon Lions Club has served its community.

The club's motto - "We Serve" - was the driving force behind the club when it was founded more than 100 years ago and remains the club's mission today, club President Mike Stallings said.