Christmas comes but once a year .
or twice, maybe, if you're named Merriest Christmas Town in the United States.
Boerne is one of 25 finalists nationwide - and the lone Texas entry - in the Hallmark Channel's "2026 Merriest Christmas Town" contest.
Boerne in running for 'Merriest Christmas Town' title
Boerne is Texas's only finalist in the Hallmark Channel's 2026 Merriest Christmas Town contest, competing against 24 other towns nationwide for the title.
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