Can Regional Advantages Become an Excuse for Complacency?

How Are Chinese and International Producers Responding to Evolving Consumer Preferences? ZUNYI, China - October 23, 2026 - At the 2026 Chishui River Forum on Oct. 17, jointly initiated by the Brand Work Office of Xinhua News Agency, China Economic Information Service (CEIS) and China Moutai, representatives of the global wine and spirits industry, alongside experts and scholars from China, Peru, France, Italy and other countries, gathered to discuss "Value Reconfiguration and Order Restructuring in the Global Wine and Spirits Industry in an Era of Structural Change," seeking common ground on the industry's future through dialogue and exchange.

Johnny Schuler, president of the Peruvian Pisco Academy and co-founder and master distiller of Pisco Portn, said Pisco has a tradition spanning more than 400 years, with tradition forming the essence of the product and quality remaining its most important attribute.