MIDLAND, Texas (KOSA) - A new campaign is calling for the timely completion of a major electric transmission project aimed at meeting growing power demand across West Texas.

Power West Texas launched Tuesday to support the Permian Basin Reliability Plan, saying the region has waited years for the electric grid to catch up with rapid growth.

The plan was set in motion by the Texas Legislature in 2023 through House Bill 5066, studied by the Electric Reliability Council of Texas in 2024 and approved by the Public Utility Commission of Texas in April 2025.