Texas candidates still may not be connecting with Latino voters, data suggests

Voters cast ballots in a recent election.

Credit: Shutterstock / Alan Mazzocco Despite the growing influence of Texas' Latino voters, early polling by Spanish-language media group TelevisaUnivision suggests candidates still may be failing to connect with them.

TelevisaUnivision CEO Daniel Alegre told the Current the poll results suggest campaign messages have failed to resonate with many Latino voters, despite the hundreds of millions of dollars candidates and parties poured into political ads this cycle.