LUBBOCK, Texas (KCBD) - Texas Tech University System Chancellor Brandon Creighton says he's looking to the future as new partnerships bring new opportunity and boost enrollment.

Texas Tech University has entered a 15-year, $75 million naming rights agreement with Galaxy Digital, rebranding its football stadium as Galaxy Stadium beginning with the 2026 season.

Galaxy is a global technology and financial services company focused on data center infrastructure and digital assets.