Founders in Focus: Inside the Journeys & Decisions of Visionary Entrepreneurs, the third book in TJ Avazona's Founders in Focus series, has reached #1 in three Amazon categories: Shopping & Commerce Reference, Global Marketing, and Commerce.

The collection features candid accounts from twelve entrepreneurs about the risks, mistakes and difficult decisions behind their businesses.

Edinburgh, UK / October 24th, 2026 -Founders in Focus: Inside the Journeys & Decisions of Visionary Entrepreneurs, the third book in the Founders in Focus series by personal branding expert TJ Avazona and contributing authors, reached #1 in three Amazon categories, Shopping & Commerce Reference, Global Marketing, and Commerce.