AUSTIN, Texas - SXSW 2026 looked a lot different from previous years and organizers say there will be some more changes in 2027.

What they're saying: "2026 proved that we can evolve the event while preserving the discovery, connection and creativity that make it special. We heard amazing feedback from attendees, with 2027 PanelPicker submissions and Music and Film & TV festival applications up by as much as 50 percent so far," said Greg Rosenbaum, SVP of Programming at SXSW, in a news release.

"For 2027, we're building on what worked by creating more intentional hubs across downtown Austin, giving growing communities like podcasting a bigger platform, and making it easier for attendees to find the ideas, people and opportunities that matter to them. There is much more to come as we continue to build toward SXSW 2027," Rosenbaum added.