Are nearly 1,000 location closures enough to save Starbucks' business model?
Over 30 years ago, the first Starbucks opened in Highland Park Village and helped shape Dallas's coffee culture for the next three decades.
When that location closed in 2023 , Victoria Snee, the marketing director at Highland Park Village, told the Observer that because Starbucks had changed its business model in recent years to cater to to-go and mobile orders, the big and inviting interior of the Park Cities location wasn't conducive to those plans, and they chose to not renew the lease.





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