Seoul, Korea - October 26, 2026 - Glasses were raised and cultures came together in a spirit of elegance and friendship.

On October 25, the 2026 Moutai Night in Seoul opened in the South Korean capital, bringing together representatives from the country's political, business and cultural communities.

With Chinese baijiu and its traditions of hospitality serving as a cultural bridge, the gathering evoked shared memories rooted in the heritage of China and South Korea, adding a new contemporary dimension to the global growth of Chinese brands.