Three years of earning five-star reviews took patience, consistency and the trust of local pet owners.

Losing that reputation took only days after a tragic accident at an unrelated California dog daycare sparked a wave of online backlash against a similarly named New Braunfels business.

On July 16, Bruce, a 1-year-old English bulldog, drowned while in the care of Camp Canine SB, a dog daycare facility in Santa Barbara.