LUBBOCK, Texas (KCBD) - Texas Tech Athletics is introducing a brand-new student ticket loyalty program beginning with the 2026-27 academic year.

The new "Red Raider Loyalty" program will allow students to reserve seats in advance for home events at both Galaxy Stadium and United Supermarkets Arena, shifting away from the athletic department's previous first-come, first-served admission policy.

The transition to a reservation model follows a summer survey of more than 800 students.