SA Startup + Tech Week is shining a spotlight on small business success stories this week, and few are as compelling as Sandra Velasquez's.

Velasquez is the founder and CEO of Nopalera, a modern Mexican beauty and lifestyle brand built around the nopal cactus.

She says the brand offers a full line of bath and body products, including shower gels, body scrubs, creams and fragrances, all rooted in Mexican botanical ingredients.